Believe It or Not! Antecedents and Consequences of False News in Marketing
In: Asia-Pacific Conference of the Association for Consumer Research, Band 12
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In: Asia-Pacific Conference of the Association for Consumer Research, Band 12
SSRN
In: The International journal of conflict management: IJCMA, Band 34, Heft 4, S. 838-861
ISSN: 1758-8545
PurposeThe service effort behavior (SEB) of health professionals may be impeded by many factors. This study aims to draw upon the conservation of resources and stressor–strain–outcome theories to test a moderated mediation model that explores how work–family conflict (WFC) influences SEB. The mediating effect of emotional irritation (EI) and the moderating effect of organizational identification (OI) was also tested.Design/methodology/approachData was collected over two waves from 524 health professionals working across India and was tested using SPSS PROCESS macros and Amos 24.FindingsThe results revealed that WFC has a significantly negative relationship with SEB, and EI mediates the relationship between the two variables. The mediation process was further moderated by OI.Originality/valueThere is an absolute scarcity of evidence that has explored the association of WFC and SEB with the mediating role of EI. Along with offering a nuanced understanding of these relationships, this study also presents some interesting insights to health-care administrators.